{"id":80,"date":"2025-08-04T17:17:20","date_gmt":"2025-08-04T17:17:20","guid":{"rendered":"https:\/\/makthethird.com\/content\/?p=80"},"modified":"2025-08-04T17:17:20","modified_gmt":"2025-08-04T17:17:20","slug":"how-to-sell-a-concept","status":"publish","type":"post","link":"https:\/\/makthethird.com\/content\/how-to-sell-a-concept\/","title":{"rendered":"How to Sell a Concept"},"content":{"rendered":"<p>Mike talks about how they sold the idea of payment authentication in order to raise money to survive while they were developing the best practices and applications that the market uses to this day.<\/p>\n<p><iframe title=\"How to Sell a Concept\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/woKfN0rCDZ0?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mike talks about how they sold the idea of payment authentication in order to raise money to survive while they were developing the best practices and applications that the market uses to this day.<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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