1.0Michael Keresman Bloghttps://makthethird.com/contentSite Editorhttps://makthethird.com/content/author/innova/How to Sell a Concept - Michael Keresman Blogrich600338<blockquote class="wp-embedded-content" data-secret="vHUJJxFrb5"><a href="https://makthethird.com/content/how-to-sell-a-concept/">How to Sell a Concept</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://makthethird.com/content/how-to-sell-a-concept/embed/#?secret=vHUJJxFrb5" width="600" height="338" title="“How to Sell a Concept” — Michael Keresman Blog" data-secret="vHUJJxFrb5" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
</script>
https://makthethird.com/content/wp-content/uploads/2025/08/videoshot2.webp1777968Mike talks about how they sold the idea of payment authentication in order to raise money to survive while they were developing the best practices and applications that the market uses to this day.